With its 145 million daily users, Twitter is a great opportunity for brands. It’s a social media that allows you to send and receive posts which are called tweets. is characterized by short formats made up of text, images, videos or even lives. Tweets can be up to 280 characters long. It’s therefore necessary to adapt your content marketing strategy to this format.
If you are an user of Twitter you can follow other users. If you follow someone you can see their tweets in your twitter ‘timeline‘. You can choose to follow people like your friends, an enterprise, a star or who you want to follow. It’s up to you!
You can ‘tweet‘ or ‘retweet’ anything you want to.
You wonder what’s retweeting means right? It’s the fact that you can shared quickly an information to a large number of people.
With Twitter you can:
- easily promote your research
- reach a large number of people quickly
- follow the work of other experts in your field
- easily make your followers loyal to you
- build relationships with experts and other followers
- keep up-to-date with the latest news and developments, and share it with others instantly
- reach new audiences
- seek feedback about your work and give feedback to others
- follow and contribute to discussions on events
- express who you are as a person.
Much used in a context of monitoring, Twitter lends itself particularly well to B2B domains. In order to have an effective marketing on Twitter, it’s important to respect some good practices. Starting by offering regular content, Twitter requires a slightly morte sustained frequency of publication than other social networks. Also, if you want to use twitter in your marketing plan, you have to think systematically using hashtags in your communications, they give visibility to your tweets.
Some tools can help you publish, set up a monitoring to track your brand mentions and respond more easily to your community: Hootsuite, Buffer, Tweetdeck…
The social media also offers an advertising agency to develop the visibility of its account and its offer. It works on an affinity targeting system as can be see with advertising on Facebook.
To sum up, if you are on the marketing or communication team, you have to know twitter and how to use it. Twitter is very important because this social media is use by millions of people, but also because Twitter helps you build a brilliant e-reputation. But don’t forget the 6 key points of Twitter and you’ll be fine!
1- Offer content
2- Be responsive
3- Post at strategic moments
4- Get to know your customers
5- Be a human being
6- Establish routines
My opinion: I think that using twitter is very important nowadays. It allows to reach all ages. The fact that we can respond very quickly or even tweet very quickly is an advantage. As a brand, it allows you to respond to your customers and feel close to them on this social network. Twitter has a casual side that another social network won’t have!
Social Media and Co 