Instagram is one of the fastest growing social networks today. From one million users when the application was first launched, there are now nearly one billion users worldwide. Instagram is particularly well suited if you want to reach a young audience (71% of users are under 35 years old) or publish visual content.
Instagram is a mobile application available on iOS, Android, Windows phone and tablet, it can also be used on PC. It allows you to share photos ans videos with your network of friends and to leave comments on photos uploaded by other users.
Used strategically, Instagram is a very powerful marketing tool that allows you to interact directly with your community and increase your awareness. More that 200 million instagrammers consult at least one professional profile per day and more than 60% of the platform’s users say they have already discovered a new product through Instagram.
With Instagram, you can:
- Create a public profile
- Subscribe to user accounts
- Interact with shared content such as likes and comments
- Tagging
- Make 60-second sponsored videos
- Create and manage multiple accounts from within the application
The social network is turning more and more towards professionals and since the end of 2014 offers certified accounts, such as Facebook and Twitter, accessible to brands and public figures. This audience, for companies, represents advantages such as :
- SEO
- Location-based marketing
- The development of the company’s presence on other social networks
- The federation of a fan community with a strong commitment
Why do you have to use instagram:
- The success of Instagram
More than 800 million Internet users are active on this application every month.
- The queen platform of commitment
Instagram is the network where Internet users are the most active.
- Illustrating yourself in pictures
The interest of Instagram: sharing photos and videos. For you, the objective is to present your company in pictures: your history, your products and services, the backstage of your company, or your teams… Favour quality over quantity, because the beauty of the pictures is a primordial factor to succeed on this network.
- Targeted advertising
You can manage your Instagram ads from the same platform on Facebook: Business Manager. You then choose your initial objective: notoriety, traffic, interaction or conversion. You can then target your paid ads: age, geolocation, interests…
- Influence marketing
If you are considering working with influencers, Instagram can be an indispensable network for your strategy. Indeed, many youtubers, bloggers or influencers are present.
But like the other social media you have to follow some guide to do your marketing strategy on it:
- Create an Instagram Business account
- Identify your target audience
- Identify your objectives
- Take care of your profile
- Define an editorial line
- Publish at the right time
- Publish relevant content
- Use advertising
My opinion: Instagram is growing and gaining new users every year. Influencers for example use this social network a lot for their product placements. More than that, brands are also heavily on it to reach more and more people. It’s said that young people are the future, and instagram has a lot of young people and that is why it’s a social media that’s not negligible in its communication or marketing strategy. The target of many brands are young people who are not yet 35 years old, and who spend their day on social networks such as instagram, so we should not miss out on the choice of its social networks. Its very aesthetic side seduces a lot and when you look at a quality instagram account, you want to buy!
Social Media and Co 